The Mechanics
of Malls

A comprehensive guide to develop &
manage Shopping Malls
best digital marketing book
This Masterclass on Malls, shall stay with you for Life!

About the Book

Are you ready to delve into the intricacies of the Shopping Mall business? Look no further! "The Mechanics of Malls" by Susil S DUNGARWAL, a distinguished Shopping Mall Specialist with a wealth of experience advising over 100+ Malls, is your comprehensive guide to mastering every facet of the Shopping Mall industry.

If you are involved in the shopping Mall business, either directly or indirectly, or you aspire to get into into the Shopping Mall Sector, then this book is a sure shot pick for you to enhance your knowledge of this domain. "The Mechanics of Malls" is an complete cyclopedia about Developing & Managing Shopping Malls. The book takes you through the entire journey of how to develop a Mall, right from Market Research, Financial Feasibility study, Conceptualization, Design & Development, Marketing, Lease Management, Fitout Management, Mall Management, Mall reorientation, Mall Monetization, Mall Marketing, etc.

The book also consists of various Acronyms, Definitions, Nomenclatures, Meanings, Jargons, etc, of the Shopping Mall sector. The learnings of the author, over the last 38 years in Retail & Shopping Mall sectors has been compiled into this one book, which would help not only professionals from the Shopping Mall Sector, but also help aspiring Management Students, Managers, Mall Developers, Mall Owners, Mall Builders, Real Estate builders & developers to understand the ground level learnings of how to develop & manage a Shopping Mall.

Open the doors to success in the Shopping Mall business - grab your copy of "The Mechanics of Malls" now!

The book is endorsed by The Middle East Council of Shopping Centres and Retailers, a first for any book written by an individual.

Endorsed by

The Middle East Council
of Shopping Centre
& Retailers

Foreword by

Mr. Dalip Sehgal
CEO
Nexus Malls

Prologue by

Mr. B S Nagesh
Founder - TRRAIN
Chairman - Shopper Stop

Who Should Read This Book?

THE MECHANICS OF MALLS is a must-read for anyone involved in the shopping mall industry or interested in understanding the intricacies of mall development, management, and operations. Individuals and companies planning to build or invest in malls will find valuable insights on creating profitable, well-designed retail spaces. The book is particularly useful to Mall Developers and Mall Owners, Retailers and Brand MAangers, Mall Managers and Operations Teams, Urban Planners and Architects, Consultants and Advisors in Retail and Real Estate, Students and Academics, Mall Investors and Analysts, Basically for all who have Mall as a touch point of their business.

Testimonials

Institutional buyers

Inorbit Mall – India

Majid Al Futtaim – Middle East

Red Sea Mall – Saudi Arabia

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  • Language ‏ English
  • Hardcover ‏ 414 pages
  • ISBN-10 ‏ 9360707600
  • ISBN-13 ‏ 978-9360707606
  • Reading age ‏ 13 years and up
  • Item Weight ‏ 703 g
  • Dimensions ‏ 23 x 13 x 3 cm
  • Country of Origin India