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Mall Development Projects - Beyond Squarefeet
Services
Beyond Squarefeet™ is probably the only “SHOPPING MALL SPECIALIST” to hand hold a Mall project from a 360 degree approach, which basically means that Beyond Squarefeet™ provides all services required for any Mall development or Mall management. Beyond Squarefeet™ comes with a complete accountability for all the services provided.

As a "Hand Holding Advisory Partner" we advise our clients, to any Mall development project either at the green field level or at a brown field level. We manage all the services as a whole or you can cherry-pick any of the services rendered by us based on your needs or upon our suggestion. However, we do not take up individual "LEASING" assignments as WE ARE NOT PROPERTY AGENTS/BROKERS.

Below is the list of services which we provide to any Mall, however we are open to add-on services as per Mall/Project needs or market conditions. Each service is headed by a specialist business head with more than 10 years of experience. Basically, except construction, Beyond Squarefeet™ has the skills & capabilities to hand hold any Mall for any service.

Pre-Project Planning
  • Market Research
  • Feasibility Study
 
  • Fund Facilitation
 
  • Architect / Appointment


Design & Development

Architectural

  • Conceptual Plans, Elevations & Sections
  • FSI / Carpet Area Statements
  • Parking Layouts
  • External Circulation Plan
 
  • Schematic Drawings after coordinating with other consultants
  • Tender Drawings with BOQ.
  • GFC drawings
  • 3D views
 
  • Walkthroughs (on request by client on additional charge)
  • Co-ordination with other consultants appointed by client
  • Periodic supervision

Interior Design

  • Flooring Plans
  • Reflected Ceiling Plan (in sync with other consultant’s drawings)
  • Interior Elevations/ Sections
  • Lift Lobby Interiors
  • Wash rooms interiors
 
  • Void edge/Bulk head design.
  • Railing design
  • Escalator interiors
  • Entrance Lobby Interiors
  • Skylight /Atrium Design
 
  • Staircase Finishes
  • Door-window schedule with hardware selection.
  • Material Sample Boards
  • 3D views
  • Periodic supervision


Mall Marketing, Zoning & Tenant Mix
  • Mall positioning
  • Mall branding (Name & Logo)
  • Mall Zoning & Tenant Mix
  • Primary Market Analysis
  • Adjacency mix Plan
  • Category mix Plan
 
  • Price point mix Plan
  • Brand mix Plan
  • Optimum Space utilization
  • Co-ordination with Architects for presenation plans & area Statements
  • Rent Proforma Creation
  • MOU & Lease Agreement drafting
 
  • Shop size re-allocation
  • IPC management
  • Marketing & advertising plan
  • Brand building strategy & action plan
  • Lease Management not limited to LOI
  • Tenant handbook


Fit-Out Management
  • Design Criteria & Fit-Out Manual Creation
  • LOD (Lease Outline Drawing) Creation
  • Retailer Design Co-Ordination
 
  • Retailer Services Facilitation
  • On site retail work progress (monitoring)
  • Periodic retailer meetings & follow-up
 
  • Push Retailers to complete work on time
  • Total co-ordination of fit-outs of the Mall
  • Complete aesthetical & technical co-ordination with Retailers.


Mall/Asset Management
  • SOP Creation for Mall Management
  • Events & promotions calendar
  • Events & promotions tie-ups
  • Advertising & marketing
 
  • Brand building
  • Receivables (rent) collection
  • Mall Management team appointment & training
 
  • Organization creation with policies, procedures, & systems
  • Creation/identification of NLI Spaces
  • Consolidation of Area Statements / GLA Ratification


Mall Re-Orientation
  • SWOT of the Mall
  • Re-positioning the Mall (including brand image)
  • Layout planning
  • Shop size re-allocation
 
  • Horizontal & Vertical circulation improvisation
  • Zoning & Tenant mix
  • Improvisation of traffic and pedestrian circulation/movement
  • Elevation improvisation
 
  • Space efficiency Management
  • GLA improvisation
  • Mall interiors enhancement
  • Improve sightline / Visibility of the retail stores